Your Legal Resource

Pro-feminist/male-bashing Companies


Company                                        Product/advertisement/practice
Blue Cross of California
21555 Oxnard Street
Woodland Hills, CA 91365          Is running an ad campaign that totally dismisses fathers. Their ad in the 11/9/98 issue of US News & World Report                                                         shows a woman and a boy. The caption says "I am a father and a mother." Ignoring all the evidence of how fathers matter to sons, Blue Cross                                                         chooses to promote the notion that a single mother can replace a father's contribution to his sons. Shame on you, Blue Cross! Send a message to                                                         Blue Cross of California via their web-based messaging form.

Boardhost.com                             Has been known to censor forums for political correctness and expression of antifeminist viewpoints.


Cody's Books
2454 Telegraph Avenue
Berkeley, CA 94704                     Refuses to establish any Men's Studies section, despite having large sections for Women's Studies and Gay & Lesbian Studies (800) 479-7744 In                                                         California
                                                        (800) 995-1180 Outside Calif. E-Mail: [email protected]
Gaia Bookstore
1400 Shattuck Avenue,
Berkeley, CA 94709                     Refuses to establish any Men's Studies section, despite having large sections for Women's Studies and Gay & Lesbian Studies (510) 548-4172
                                                        Garden Escape, Inc.
                                                        AKA: Garden.com Is running a television commercial that attempts to create humor out of violence toward a man. In this commercial, a man is                                                         shown getting kneed in the groin, and when he buckles over in pain, she hits him in the back of the neck. If the positions were reversed, would                                                         this be funny? Use the online feedback form on their website. Or phone them at 800-466-8142. Or fax them at 800-700-6604.

Honda of America, Inc.
1919 Torrance Boulevard
Torrance, CA 90501                     Honda is running a TV advertisement on major networks that features a belching, raunchy, eructating, driveling, coughing, boisterous, throat                                                         clearing, spit rolling and disgust inducing male figure whose boorish behavior allegedly forces his indignant female partner to leave their                                                         premises and drive off in a Honda automobile. This Honda commercial portrays utterly poor taste in general and is especially offensive to men.
                                                        Mr. Dough Hoffman, Manager of Honda National Advertising, 310-783-2000, Ext. 3680

Kensington Publishing Corporation
850 Third Avenue
New York, NY 10022
(212) 407-1500                              Publishes a book entitled How to Murder Your Husband, supposedly a humorous cookbook. Let them know that murdering men isn't funny.                                                          Enough male-bashing! Send E-Mail to CEO Walter Zacharius

Kraft                                                 Phillip Morris, the world's largest producer of cigarette products (and part of Kraft Foods, Miller Beer consortium) ran a TV ad during the Sunday                                                           talk shows. The ad is about a woman who was attacked by her husband with a knife and who left him to go to a battered women's shelter. Lots                                                           of shots of the poor victim (an actress) and children playing. No men in it at all, the brutes. The worst part  comes when the woman says                                                           (close up of smiling boy) "And the best thing is because I left, he (the boy) won't become a batterer too" or something like that.
                                                          No mention at all of the women who batter men and who incite domestic violence. The ad was clearly a bid to call off the politically correct                                                           hounds from hell--like Bill Gates creating a 1 billion dollar minority scholarship fund.

Lombard Marketing
22 East Newberry Road
Bloomfield CT 06002.
Phone 1-800-874-6556                 A jigsaw puzzle/mystery book combination for kids titled "Men are PIGS!" The story is about a female detective who earns a living arresting                                                         piggish men she calls SWINE. The puzzle pictures a man with a pig's head greedily hogging the wealth while his wife and children are dressed in                                                         poverty.

Mercata.com                                 is An online merchandise company. They are running an ad that shows "dick" making stupid choices about some things he is buying. The woman                                                         (Jane) on the other hand is making smart choices because she is using Mercata.com to do all her buying. At the end of the advertisement, they                                                         suggest that "dick" is making unwise choices because he IS a....... they stop just short of saying dick.

Miller Beer                                     Phillip Morris, the world's largest producer of cigarette products (and part of Kraft Foods, Miller Beer consortium) ran a TV ad during the Sunday                                                         talk shows. The ad is about a woman who was attacked by her husband with a knife and who left him to go to a battered women's shelter. Lots of                                                         shots of the poor victim (an actress) and children playing. No men in it at all, the brutes. The worst part of the ad comes when the woman says                                                         (close up of smiling boy) "And the best thing is because I left, he (the boy) won't become a batterer too" or something like that.
                                                        
                                                        No mention at all of the women who batter men and who incite domestic violence. The ad was clearly a bid to call off the politically correct                                                         hounds from hell--like Bill Gates creating a 1 billion dollar minority scholarship fund.

Oldsmobile
                                                        Oldsmobile has endangered the lives of victims of false accusations everywhere by supporting Ellie Nesler* and those like her.
                                                        *Ellie Nessler falsely accused an innocent man of seducing her son and then murdered him before he could receive a fair trial. She was freed                                                         after spending only six years in a California prison.


Southwestern Bell Wireless         Aired a very anti-male commercial for its wireless telephones on T.V. It depicted a man in a grocery store calling his wife on one of their phones                                                           every time he had to select a grocery item. Depicts men as a bunch of incompetent fools that have to have a women hold our hand for every                                                           decision we make. This goes on like this until he is at the checkout, where the commercial shows an equally spaced out (or stupid) teenage boy                                                         who asks him the mind-boggling question of "Paper or Plastic?" Of course, the man has to call the wife one last time, and this is the end of the                                                         commercial. Portraying men as something so stupid that they can't even be trusted to stop by the store on the way home from work and buy a                                                         loaf of bread without consulting with the wife first is just needless male-bashing. What would the reaction be if the genders were reversed?
                                                       
                                                         It's obvious what SWB thinks of its Male customers-Now it's time to see what SWB can do without its Male customer's money.
                                                       
                                                         Send an e-mail to Craig Felzien of the External Affairs department or call him at 314-946-8448.

Trivial Pursuit:                                 A commercial on Fox TV for the game Trivial Pursuit, which has a geeky-looking guy asking an attractive young woman "How Much The Average                                                           Man's Brain Weighs." Her response is "Not Much" and of course the real answer is given. We know what the response would be if this scenario                                                           were reversed.
Image of Pro-feminist/male-bashing Companies